Peter Rabbit leaps into an adorable modern redesign

Peter Rabbit leaps into an adorable modern redesign

Thanks to Beatrix Potter’s cute illustrations and enchanting storytelling, Peter Rabbit has develop into a single of the most beloved children’s reserve people. But as Peter turns 120, he has been given a fashionable makeover to continue being “related and cherished by the up coming era.”

One particular of the UK’s most popular bunnies is about to strike his 120th birthday and to rejoice, Peter will be receiving a digital brand refresh. The up-to-date brand will be rolling out across social media platforms and model packaging in the direct up to the lovable rabbit’s birthday in 2022. Fancy getting a go at illustrating? Verify out our guide on how to illustrate a children’s guide. 

An evolution of Peter Rabbit's design.

The evolution of Peter Rabbit’s design and style. (Graphic credit rating: Penguin Random Dwelling Children’s/Beatrix Potter)

The logo has presently been extra to the Peter Rabbit web-site, and it seems totally cute. Generate Long term is the studio guiding this rebranding, and have posted a nifty video clip breaking down the design and style – so you aspiring graphic designers out there can get an inside of scoop.